On December 26th 1988, the famous "Delirium Tremens" was born. The particular character and the unique taste of "Delirium Tremens" result from the use of three different kinds of yeast. Its very original packing, which resembles cologne ceramics, and the colourful label contribute to its success. The label depicts the different phases of the production of "Delirium Tremens" the "Pink Elephant" was up and ready to conquer the world. To celebrate the bicentennial of the French Revolution in 1989, the topical beer "La Guillotine" was launched.