Tree Fort Wines are a line of California lifestyle wines sourced from the Central Coast. The brand aims to evoke a sense of freedom and escape, much like the childhood memory of a tree fort. Their portfolio includes single-varietal expressions like Cabernet Sauvignon, Pinot Noir, Chardonnay, Sauvignon Blanc, and Pinot Grigio, often priced around $16.99. The labels feature symbols of nature, such as water, sunshine, and a tree fort, and use simple descriptors like “rich and bold” to help consumers choose the right wine.