Nicky Coachman-Robinson, the president of Organic Wine Cellars LLC, and a representative for Frey Vineyards in the Southeast, dreamt about creating a unique wine label to honor his African roots. We partnered with Nicky to support him in his dream, co-creating a line that celebrates the West African cultural diaspora, organic farming, and the promise of unity.

Drawing from the Hausa word for seed, Kwaya wines are seeding the vision of an organic African-American-founded line of Merlot, Chardonnay, and Sangiovese. The Kwaya logo is the Adinkra symbol for “seed.” The Adinkra symbolism harkens to a depiction of the Wawa Aba tree, known for its hardiness and perseverance.