It all began in 1897, when 23-year-old Luigi Einaudi purchased the first of the Einaudi estates at San Giacomo, in Dogliani, that is the heart of Dolcetto country. Luigi, who would later become Italy’s first President in 1948, was a man of the land and understood the importance of respecting traditions.

Luigi Einaudi was the first to root grafts on American rootstock to combat phylloxera in Langhe, bringing modern viticulture to the area.

In 1915, Luigi made plans to build a cellar and began producing his own wine instead of selling the grapes. He started to buy vineyards that enjoyed a particular position, exposure, and soil quality to create the best wines.

Today, his great-grandson Matteo Sardagna Einaudi orchestrates production with a historic cooperative and with winemaker Giuseppe Caviola. Some of the region’s finest vineyard sites are assembled under the Einaudi umbrella.

In 2016 Einaudi purchased 22 acres in one of the most historic and prestigious cru of the Langhe in the Municipality of Monforte d’Alba. Today four hectares are planted with Barolo, half a hectare with Barbera.