Established in 1985, Decoy is recognized for producing attractively priced wines from exceptional vineyard sources, including Decoy's own Ridgeline and Brownell estate vineyards in the Alexander Valley of Sonoma County. Decoy's winemaking program is guided by acclaimed Winemaker Dana Epperson, who is an expert at working with multiple grapes across multiple regions. The Decoy lineup includes a Red Blend, Cabernet Sauvignon, Merlot, Zinfandel, Pinot Noir, Chardonnay, and Sauvignon Blanc, as well as a Rose and Brut Cuvee. In 2020, Decoy unveiled Decoy Limited, a tier of limited-production wines made from special lots sourced from California's most prestigious wine regions, and in 2021, the winery launched Decoy Premium Seltzer. Featuring four refined and refreshing seltzers made using Decoy's acclaimed wines, sparkling water and tantalizing fruit flavors, Decoy Premium Seltzers are the first premium varietal, wine-based seltzer in the market.