LocationTortona, ITA



For more than 100 years, one generation after another, Cantine Volpi has risen, steadily and surely, to the stature of a leader in its territory where its high-quality wines have become an authentic expression of the Colli Tortonesi area


Back in 1914, Cristina Volpi, together with her 2 sons, who were on the cusp of adulthood, opened an old tavern, “Il Cappel Verde” in Tortona; thus marking the beginnings of selling wine by the glass.


Thanks in great part to the strategic position of Tortona — a crossroads between Piedmont, Lombardy, Emilia-Romagna and Liguria — and to the recognised profile attributed to the Barbera wine from Colli Tortonesi, trading began in Milan and Genoa in the 1930s.


From the glass, to the cask, to the bottle. A landmark in the vinery’s evolutionary path was the building in 1957 of the Cantina in Viguzzolo, specifically for producing wines from the local Tortona hills. This was followed, in 1962, with the construction of the most modern winery in Tortona designated for aging and bottling, with the Volpi winery becoming the guiding light of the Colli Tortonesi hills thanks to its selective process of the best grapes in the area, followed up by their vinification, bottling and distribution all over the globe. In the 1970s it became a forerunner by distinguishing its wines with a controlled designation of origin (DOC) certification, synonymous with quality and control.


In 2019, thanks to an investment of more than a million euro, Cantine Volpi inaugurated its latest vinification plant which draws together all the production in the Tortona winery — from the processing of the grapes to the packaging of the finished product — decommissioning the historic Viguzzolo plant and giving life to a winemaking centre of excellence, among the first of its kind on the territory and in Piedmont. Today the family, which in 2020 saw the entry of Carlo’s son Marco, as well as his wife Laura, has Carlo at the helm of a company which produces approximately 3 million bottles per year, of which 90% is exported to 35 countries.