In Ojai, California, our founder set out to craft bold, imaginative flavors for the modern drinker. As this vision was becoming a reality, the 2017 Thomas Fires threatened to destroy all that we had built. A single flying ember could have been the end, but for us it was just the beginning. Humbled and inspired by the event that shaped us, we created our nonprofit arm, the Embers Foundation, to address firefighter, first responder, and community needs nationwide.