BARE Zero Proof® Spirits is a premium, non-alcoholic beverage brand dedicated to creating sophisticated alternatives that mirror the exact taste, complexity, and mouthfeel of classic bar liquors. Launched in St. Louis, Missouri, by industry veterans Jim Kempland, Sam Newberg, and Darnell Smith, the brand was built by professional bartenders and partners who work closely with the bar community to provide an inclusive, elevated drinking experience for anyone choosing not to consume alcohol.

Their ultra-premium lineup includes Bourbon Whiskey, Modern Classic Gin, Reposado Style Tequila, Rum Blanco, Caribbean Gold Spiced Rum, and Fernet Amaro, in standard 750ml bottles. Each spirit captures distinct flavor profiles, such as the mint and eucalyptus of their Fernet or the oak and caramel of their bourbon. To achieve this, BARE uses a unique component-blending technique that combines natural extracts, distillates, and botanicals and replicates the physical weight and burn of real liquor without a single drop of alcohol.