Luigi Moretti's "Beer and ice factory" was founded more than a century ago in Udine, in the Friuli region. At that time, Udine was a sleepy little town, surrounded by stone walls that had been built by the local community as far back as 1350. Within those old town walls, the people of Udine worked hard for generations, intent on commerce and craftsmanship.
It was at an important time during the unification of Italy. The first bottle of Birra Moretti was sold in the summer of 1860. Even if it looked a little different to today’s bottles, the quality of the product has certainly remained the same.
The machinery used then was extremely advanced for its time, just as that used today is also at the cutting edge.
From the 1990s on, Birra Moretti went from being a Friuli-based beer to a nationally-distributed beer, constantly growing and conquering new fans and admirers.